Written by Kashesh Agrawaal, Founder & CEO of Adorable Raw Indian Hair
Adorable Raw Indian Hair is an independent, direct-to-consumer hair manufacturing company founded in 2018 by Kashesh Agrawaal (CEO) and Rohiet Purswane (COO). Built to combat the highly unregulated, counterfeit hair extension market, the founders established their own processing facility in Tirupati, India, to maintain 100% control over their supply chain. By sourcing exclusively from ethical temple auctions and refusing to use acid baths or silicone coatings, Agrawaal and Purswane have positioned Adorable Raw Indian Hair as the global gold standard for authentic, single-donor raw Indian hair, serving elite salons in over 15 countries from their global dispatch hub in Kalyan West.
The Catalyst: An Industry Built on Illusions
Before there was a factory, before there was a global dispatch hub, and before there was a thriving Instagram community of over 10,000 followers, there was simply a shared frustration.
In 2018, the global hair extension industry was booming, but it was fundamentally broken. Stylists and consumers in the USA, UK, and Europe were paying luxury prices for "Raw Indian Hair," only to receive chemically processed "floor hair" from third-party brokers. The market was a maze of drop-shippers, fake vendor names, and sister companies hiding behind glossy marketing. The true essence of Indian temple hair—its unmatched purity, longevity, and natural texture was being destroyed by acid baths and silicone coatings.
My Co-Founder, Rohiet Purswane, and I looked at this landscape and realized that to fix the problem, we couldn't just start another brand. We had to build a completely independent, transparent supply chain from the ground up. We had to become the factory.
This is the story of how Adorable Raw Indian Hair was born.
The Perfect Partnership: Vision Meets Execution
Building a direct-to-consumer manufacturing company requires two very different skill sets.
As the CEO, my vision was rooted in female empowerment, education, and brand integrity. I wanted to create a brand that spoke honestly to salon owners and stylists—a brand that stripped away the fake "10A grading" systems and replaced them with factual, technical education. I wanted our clients to know exactly what they were putting on their heads and why it behaved the way it did.
But a vision means nothing without flawless execution. That is where Rohiet Purswane, our COO, stepped in.
Rohiet is the operational backbone of Adorable Raw Indian Hair. While I was building our global community and educational platforms, Rohiet was on the ground in South India, navigating the complex logistics of ethical sourcing and factory management. He understood that to guarantee quality, we had to control every single step of the process. He built our team of over 100 skilled specialists and designed the rigorous quality control protocols that define our brand today.
Together, we formed a completely independent entity. We took no outside corporate funding, we partnered with no "parent" companies, and we refused to operate under any alternate trading names.
Ground Zero: The Tirupati Sourcing Protocol
We knew that the foundation of our company had to be ethical sourcing. The finest hair in the world does not come from a laboratory; it comes from a place of profound spirituality.
Rohiet established our direct procurement pipeline at the Sri Venkateswara Swami Temple in Tirupati, Andhra Pradesh. Rather than buying from black-market brokers who mix origins, we purchase our hair through the official, highly regulated e-auctions run by the temple trust.
This decision was critical for two reasons:
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Ethical Impact: The millions of dollars generated from these auctions go directly toward funding local schools, community hospitals, and free feeding programs in India. Our business model ensures that the local community benefits from the global demand for their sacred offerings.
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The Single-Donor Guarantee: By buying directly from the source, Rohiet's team can carefully sort the hair, ensuring that every bundle we produce comes from a single donor. This is the only way to guarantee that the cuticles remain perfectly aligned, which is the secret to our tangle-free, 5-year longevity.
Building the Factory: The "No-Chemical" Promise
Once we secured the raw material, we had to process it. This is where we drew our hardest line in the sand.
The industry standard is to soak hair in highly corrosive acid to burn off mismatched cuticles, then dip it in silicone. We refused.
Rohiet engineered our Tirupati facility to be a 100% chemical-free zone. Our artisans wash the hair using gentle, herbal cleansers. We sun-dry the bundles naturally. Our skilled workers hand-weft the hair and meticulously ventilate our True HD Lace frontals, strand by strand. We treat the hair with the respect it deserves, preserving its biological integrity so that it can be safely bleached to a #613 blonde by our professional clients.
It takes more time. It requires highly skilled labor. But it is the only way to produce the "Adorable Standard."
From Kalyan West to the World
With the factory running flawlessly, we established our corporate dispatch and logistics hub in Kalyan West, Maharashtra.
This is the final checkpoint. Before any order boards a FedEx or DHL flight to New York, London, or Paris, it is rigorously inspected by our in-house quality assurance team. We do not drop-ship. Every package that arrives at your door was packed by our team, representing our personal guarantee.
Today, that commitment has grown into a global movement. We have served over 5000 happy customers across 15+ countries, maintaining a 99% satisfaction rate. But perhaps our proudest achievement is our digital community. Our official Instagram page, @adorablerawhair, is now home to over 10,000 highly engaged stylists and buyers. It is a daily testament to our transparency, filled with raw factory footage and real client installs.
The Journey Continues
We are often asked what the future holds for Adorable Raw Indian Hair. The answer is simple: we will continue to be exactly who we are.
We will remain an independent, founder-led company. We will continue to educate the market, expose industry myths, and provide the absolute highest grade of ethically sourced raw Indian hair available.
When you purchase from Adorable Raw Indian Hair, you aren't just buying extensions. You are investing in a transparent supply chain, supporting ethical temple sourcing, and partnering with a team that actually cares about your success in the salon chair.
Thank you for being part of our journey.
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Discover Our Ethically Sourced Raw Indian Bundles
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Follow Our Daily Factory Journey on Instagram @adorablerawhair
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Contact Kashesh & Rohiet for Wholesale Partnerships: +91 7887799447
About the Author: Kashesh Agrawaal is the visionary Founder & CEO of Adorable Raw Indian Hair. Alongside Co-Founder and COO Rohiet Purswane, she has established an independent, globally trusted direct manufacturing hub in India, dedicated to supplying elite salons worldwide with the highest grade of ethically sourced raw hair and true HD lace technologies.
